Integration Playbook – Commercial

  • Description

      Cost and revenue synergies are easy to identity but difficult to capture. One of the biggest factors behind lost synergies is a failure to carry out effective commercial integration - conscious management focus and a structured program is therefore essential.

      The M&A Commercial Playbook includes:

      • Key areas include: Trading Relationships, Supplier Contracts, Packaging & Sales Materials, Branding, Invoices & Trading, Sales Regions, Trade Risk, Key Customer Analysis;
      • Example sub-categories to consider in each business area;
      • A comprehensive range of tasks for each business area sub-category & clear guidance steps.

      *Note: This Playbook is available with Midaxo at an additional cost. This playbook is included in the Comprehensive Post Merger Integration Playbook.

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