Integration Playbook – Commercial
- Key areas include: Trading Relationships, Supplier Contracts, Packaging & Sales Materials, Branding, Invoices & Trading, Sales Regions, Trade Risk, Key Customer Analysis;
- Example sub-categories to consider in each business area;
- A comprehensive range of tasks for each business area sub-category & clear guidance steps.
Cost and revenue synergies are easy to identity but difficult to capture. One of the biggest factors behind lost synergies is a failure to carry out effective commercial integration - conscious management focus and a structured program is therefore essential.
The M&A Commercial Playbook includes:
*Note: This Playbook is available with Midaxo. This playbook is included in the Comprehensive Post Merger Integration Playbook.