Integration Playbook – Sales & Marketing

  • Description

      Securing customer relationships is one of the critical key success factors to value creation in M&A. By maintaining customer focus during integration projects you improve the likelihood of preventing the erosion of potential synergies.

      The M&A Sales & Marketing Playbook includes:

      • Key areas include: Sales Protection Plan, Stabilizing Sales Force, Integrating Sales Operations, Key Integration Issues, Sales Channel Analysis, Building New Marketing Potential, Market Risk Indicators, Market Share Analysis;
      • Example sub-categories to consider both business areas;
      • A comprehensive range of tasks for each business area sub-category & clear guidance steps.

      *Note: This Playbook is available with Midaxo at an additional cost. This playbook is included in the Comprehensive Post Merger Integration Playbook.

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